Volleyball World
Volleyball is a sport like no other. We bring people together, cheer for all and enjoy team play. A new identity for Volleyball World, the fan-facing side of the FIVB.
Volleyball World
Volleyball is a sport like no other. We bring people together, cheer for all and enjoy team play. A new identity for Volleyball World, the fan-facing side of the FIVB.
The mindset
It’s our togetherness mindset, and the electrifying experience, that makes us unique.
The mindset
It’s our togetherness mindset, and the electrifying experience, that makes us unique.
01
The brief
Introducing Volleyball World, the fan-facing side of the FIVB. A new company, set up to enlarge the sport and increase viewership whilst maintaining the core values of the sport. We were challenged with pairing this new positioning with a vibrant new visual style, modernising the aspirations of the sport and highlighting it alongside competing top-level sports globally. Everything from the updated logo to the vibrant new colour palette was recreated to enhance the new vision of the brand. Since crafting these guidelines we have been testing and enhancing them while creating live and engaging activations with the brand.
01
The brief
Introducing Volleyball World, the fan-facing side of the FIVB. A new company, set up to enlarge the sport and increase viewership whilst maintaining the core values of the sport. We were challenged with pairing this new positioning with a vibrant new visual style, modernising the aspirations of the sport and highlighting it alongside competing top-level sports globally. Everything from the updated logo to the vibrant new colour palette was recreated to enhance the new vision of the brand. Since crafting these guidelines we have been testing and enhancing them while creating live and engaging activations with the brand.
02
A flexible design system
The V-Form is crafted directly from the curves of our logo and morphs to each layout and size. Representing the emitting energy of the dynamic sport, the V-Form is an important part of our design language.
02
A flexible design system
The V-Form is crafted directly from the curves of our logo and morphs to each layout and size. Representing the emitting energy of the dynamic sport, the V-Form is an important part of our design language.
03
An expressive new typeface
Together with Blaze Type in Lyon, we created an expressive new typeface, inspired by the distortions the volleyball makes when impacted, captured in slow motion while the action unrolls.
03
An expressive new typeface
Together with Blaze Type in Lyon, we created an expressive new typeface, inspired by the distortions the volleyball makes when impacted, captured in slow motion while the action unrolls.
04
A social ecosystem
Our toolkit of core design elements is only the starting point of the social vision. Allowing these elements to be played with and explored in the social realm lets the brand stay flexible and adaptable.
04
A social ecosystem
Our toolkit of core design elements is only the starting point of the social vision. Allowing these elements to be played with and explored in the social realm lets the brand stay flexible and adaptable.
Touchpoints
The brand touches every key touchpoint, from hero key visuals down to all levels of merchandise.
Touchpoints
The brand touches every key touchpoint, from hero key visuals down to all levels of merchandise.
05
Credits
Created by Ogilvy Social.Lab with help from Blaze Type.
05
Credits
Created by Ogilvy Social.Lab with help from Blaze Type.