Volleyball World Championships 2022
The visual style for Volleyball World's first major event: an electric identity spanning three host nations, from Russia to Poland and the Netherlands.
Volleyball World Championships 2022
The visual style for Volleyball World's first major event: an electric identity spanning three host nations, from Russia to Poland and the Netherlands.
The event
The Volleyball World Championships 2022 promised to be an electrifying experience for everyone who witnessed it.
The event
The Volleyball World Championships 2022 promised to be an electrifying experience for everyone who witnessed it.
01
The brief
In a new era of volleyball, where the fan experience is being reimagined by Volleyball World, we were tasked with the visual style of their upcoming major event. Hosted across three countries, Russia, Poland and the Netherlands, national spirit and talent energise our visuals and carry the electric energy throughout. The content started rolling out a year ahead of the event, created by Volleyball World and its huge fanbase.
01
The brief
In a new era of volleyball, where the fan experience is being reimagined by Volleyball World, we were tasked with the visual style of their upcoming major event. Hosted across three countries, Russia, Poland and the Netherlands, national spirit and talent energise our visuals and carry the electric energy throughout. The content started rolling out a year ahead of the event, created by Volleyball World and its huge fanbase.
02
Russia 2022
Russia was set to host the men's event. Spanning 15 cities across the country, it was to be covered in our electric blue visuals.
02
Russia 2022
Russia was set to host the men's event. Spanning 15 cities across the country, it was to be covered in our electric blue visuals.
03
Netherlands / Poland 2022
The Netherlands and Poland hosted the women's event, with the first qualifiers in Poland and the main event in the Netherlands. Both nations were covered in their national colours, electric orange and red.
03
Netherlands / Poland 2022
The Netherlands and Poland hosted the women's event, with the first qualifiers in Poland and the main event in the Netherlands. Both nations were covered in their national colours, electric orange and red.
04
Credits
Created by Ogilvy Social.Lab with help from BeSweet.
04
Credits
Created by Ogilvy Social.Lab with help from BeSweet.