Plaud
Plaud AI is a San Francisco-based tech company that offers a hardware-and-software ecosystem, centred on AI-powered voice recording and note-taking. We partnered with Plaud to bring their brand to the global stage and reflect their success, helping them scale across markets and drive continued growth in AI productivity.
Plaud
Plaud AI is a San Francisco-based tech company that offers a hardware-and-software ecosystem, centred on AI-powered voice recording and note-taking. We partnered with Plaud to bring their brand to the global stage and reflect their success, helping them scale across markets and drive continued growth in AI productivity.
The question
How do you amplify intelligence? By leveraging AI to help people achieve more.
The question
How do you amplify intelligence? By leveraging AI to help people achieve more.
Shared impact
2,000,000+ users globally Plaud Note Pro, iF Design Award 2026 winner Euromonitor’s World’s No.1 AI note-taking device brand by 2025 sales volume
Shared impact
2,000,000+ users globally Plaud Note Pro, iF Design Award 2026 winner Euromonitor’s World’s No.1 AI note-taking device brand by 2025 sales volume
01
Creative Concept
Amplify human intelligence. Founded in 2021, Plaud had achieved rapid success with AI-powered note-taking products. But with rising competition and an ambition to become a global leader in AI productivity tools, they needed a cohesive visual identity to resonate with professionals and scale across markets. Our solution was to develop a creative concept around amplifying human intelligence, to show how Plaud helps people achieve more. This set a bold new visual identity for the brand, which puts the user first and lets them stay in control.
01
Creative Concept
Amplify human intelligence. Founded in 2021, Plaud had achieved rapid success with AI-powered note-taking products. But with rising competition and an ambition to become a global leader in AI productivity tools, they needed a cohesive visual identity to resonate with professionals and scale across markets. Our solution was to develop a creative concept around amplifying human intelligence, to show how Plaud helps people achieve more. This set a bold new visual identity for the brand, which puts the user first and lets them stay in control.
02
Identity
An identity built to scale. Designed around the user. Our creative concept formed the basis of Plaud’s new identity, from a typeface chosen for its clarity and subtly human detail, to a rebalanced brandmark. Choosing to build on the equity of Plaud’s original mark, we introduced a central dot to express precision, and an ‘A’ that speaks to amplification. Our colour palette reflects this balance by drawing from the visible light spectrum; a neutral base with vibrant highlights brings depth and richness, whilst cool gradients suggest intelligence. And Plaud’s new art direction builds a world where this intelligence is amplified, celebrating real-life interactions in the working environments where Plaud lives. Finally, Plaud joined these working environments with a new identity, launching with a range of films featuring the flagship product: Plaud Note Pro.
02
Identity
An identity built to scale. Designed around the user. Our creative concept formed the basis of Plaud’s new identity, from a typeface chosen for its clarity and subtly human detail, to a rebalanced brandmark. Choosing to build on the equity of Plaud’s original mark, we introduced a central dot to express precision, and an ‘A’ that speaks to amplification. Our colour palette reflects this balance by drawing from the visible light spectrum; a neutral base with vibrant highlights brings depth and richness, whilst cool gradients suggest intelligence. And Plaud’s new art direction builds a world where this intelligence is amplified, celebrating real-life interactions in the working environments where Plaud lives. Finally, Plaud joined these working environments with a new identity, launching with a range of films featuring the flagship product: Plaud Note Pro.
03
Sensory
Amplifying human intelligence, across every touchpoint. Across Plaud’s growing ecosystem, our creative concept comes to life tangibly, through sensory details and UI features. The dots on the product interface grow into lines when the user speaks, amplifying their data graphically, and literally. This Mini Display UI demanded real constraint. With content centred to suggest an edgeless surface, our design strips away everything non-essential, showing only what matters, when it matters.
03
Sensory
Amplifying human intelligence, across every touchpoint. Across Plaud’s growing ecosystem, our creative concept comes to life tangibly, through sensory details and UI features. The dots on the product interface grow into lines when the user speaks, amplifying their data graphically, and literally. This Mini Display UI demanded real constraint. With content centred to suggest an edgeless surface, our design strips away everything non-essential, showing only what matters, when it matters.
04
The outcome
Through our collaboration, we helped Plaud build a brand ready to scale, with a cohesive visual identity that resonates with professionals, works across markets, and grows with their ambition.
04
The outcome
Through our collaboration, we helped Plaud build a brand ready to scale, with a cohesive visual identity that resonates with professionals, works across markets, and grows with their ambition.
