Life Among People
LAP started with a simple belief: everyday pleasures shouldn’t be a luxury. Built around the idea of “Life Among People”, we partnered with the team to create a coffee brand rooted in openness, familiarity, and local culture.
Life Among People
LAP started with a simple belief: everyday pleasures shouldn’t be a luxury. Built around the idea of “Life Among People”, we partnered with the team to create a coffee brand rooted in openness, familiarity, and local culture.
The question
How can you create belonging? By building Life Among People.
The question
How can you create belonging? By building Life Among People.
Shared impact
35+ neighbourhood spaces opened 4M+ everyday rituals served A place of belonging in 5 cities
Shared impact
35+ neighbourhood spaces opened 4M+ everyday rituals served A place of belonging in 5 cities
01
Brand Strategy
Building a coffee brand brewed on everyday belonging. As cities become faster, more digital, and increasingly individualistic, LAP saw an opportunity to create spaces that feel more open, human, and connected to the kiez. Together, we defined a strategy rooted in the role coffee plays within everyday life: bringing people together, creating routine, and building upon a neighbourhood’s existing energy rather than replacing it.
01
Brand Strategy
Building a coffee brand brewed on everyday belonging. As cities become faster, more digital, and increasingly individualistic, LAP saw an opportunity to create spaces that feel more open, human, and connected to the kiez. Together, we defined a strategy rooted in the role coffee plays within everyday life: bringing people together, creating routine, and building upon a neighbourhood’s existing energy rather than replacing it.
02
Naming
A name built around people, not products. As the brand evolved beyond coffee alone, we needed a name that could feel broader than category, yet deeply human in spirit. We developed “LAP” as a short, memorable identity designed to grow far beyond cafés alone. More than an acronym, it became a philosophy: “Life Among People”, a simple idea capable of shaping spaces, experiences, products, and culture at every scale.
02
Naming
A name built around people, not products. As the brand evolved beyond coffee alone, we needed a name that could feel broader than category, yet deeply human in spirit. We developed “LAP” as a short, memorable identity designed to grow far beyond cafés alone. More than an acronym, it became a philosophy: “Life Among People”, a simple idea capable of shaping spaces, experiences, products, and culture at every scale.
03
Identity
Simplicity at its core, a canvas for the kiez. LAP’s identity was designed as a light-touch foundation: recognisable enough to become iconic, but open enough to be shaped by the people and places around it. At its core is a stripped-back system built from the fewest possible elements. The blue. The logo. The type. The feeling. The LAP logo was designed to feel almost instinctive. Simple enough to draw from memory, like tracing shapes into a steamed-up café window with your finger. A flexible canvas that can adapt across cafés, kiosks, posters, merchandise, artist collaborations, and radically different spaces without losing its essence.
03
Identity
Simplicity at its core, a canvas for the kiez. LAP’s identity was designed as a light-touch foundation: recognisable enough to become iconic, but open enough to be shaped by the people and places around it. At its core is a stripped-back system built from the fewest possible elements. The blue. The logo. The type. The feeling. The LAP logo was designed to feel almost instinctive. Simple enough to draw from memory, like tracing shapes into a steamed-up café window with your finger. A flexible canvas that can adapt across cafés, kiosks, posters, merchandise, artist collaborations, and radically different spaces without losing its essence.
04
Life among people
As LAP continues to grow across Berlin and beyond, “Life Among People” remains at the centre: a simple idea shaping cafés, communities, and culture one kiez at a time.
04
Life among people
As LAP continues to grow across Berlin and beyond, “Life Among People” remains at the centre: a simple idea shaping cafés, communities, and culture one kiez at a time.
Until next time
Grab a coffee next time you see the blue glow.
Until next time