Hoxton Farms
Celebrating everything fatty and bringing to life the ‘Lipid Lovers’ culture and personality through a new site and lab spaces.
Hoxton Farms
Celebrating everything fatty and bringing to life the ‘Lipid Lovers’ culture and personality through a new site and lab spaces.
The mantra
Proudly Fatty, Distinctly Hoxton.
The mantra
Proudly Fatty, Distinctly Hoxton.
01
The brief
When Max & Ed from Hoxton Farms asked us to give Fat back its swagger, we certainly couldn’t refuse.
01
The brief
When Max & Ed from Hoxton Farms asked us to give Fat back its swagger, we certainly couldn’t refuse.
02
The strategy
Under the mantra of “Proudly Fatty, Distinctly Hoxton” we spent months crafting a sizzling, sumptuous, slightly scientific strategy and identity, one that brings the flavour back to being an “Ingredient Brand”.
02
The strategy
Under the mantra of “Proudly Fatty, Distinctly Hoxton” we spent months crafting a sizzling, sumptuous, slightly scientific strategy and identity, one that brings the flavour back to being an “Ingredient Brand”.
03
The future
Crafted Cultivated Fat. It’s the future of all the greasy spoons in Hoxton and beyond, because food is culture is life.
03
The future
Crafted Cultivated Fat. It’s the future of all the greasy spoons in Hoxton and beyond, because food is culture is life.