https://harryhobbs.co.uk Harry Hobbs Thu, 25 Nov 2021 20:04:50 +0000 https://harryhobbs.co.uk en https://harryhobbs.co.uk/Signs-Of-Change-Vid-Open Sun, 10 Oct 2021 12:15:14 +0000 Harry Hobbs https://harryhobbs.co.uk/Signs-Of-Change-Vid-Open https://harryhobbs.co.uk/Signs-Of-Change-Main-Content Sun, 10 Oct 2021 14:36:06 +0000 Harry Hobbs https://harryhobbs.co.uk/Signs-Of-Change-Main-Content Signs of Change SOCIAL—RESPONSE—ART DIRECTION2020Art and design have always been at the core of supporting global movements. Now more than ever, it can help aid, share and empower the messages of BLM movement to help bring about systemic change in our society.Signs Of Change is a platform advocating positive change in the world through design. It uses the expertise of the creative industry to support major movements around the globe, by providing a marriage of design and language to create impactful messages used to help amplify the voices of the people. All posters are promoted on our instagram platform. They are then downloadable for free from our website to use for yourself in a protest of which you wish to go to. Advertising space which was not being utilised during the pandemic was encouraged to feature our designs to promote the message.&nbsp; Cofounded with Ellis Sargeant-Long &amp; Craig Berry Featured in Creative Boom, Digital Arts and ADCN. Go to Signs Of Change ︎︎︎ <img width="1920" height="1083" width_o="1920" height_o="1083" data-src="https://freight.cargo.site/t/original/i/048f7edff7493a87d1c2dcdb33fe3098c4123686e62a6e3822b96aad452329f8/Screenshot-2021-11-05-at-18.12.E16-copy.jpg" data-mid="124429139" border="0" src="https://freight.cargo.site/w/1000/i/048f7edff7493a87d1c2dcdb33fe3098c4123686e62a6e3822b96aad452329f8/Screenshot-2021-11-05-at-18.12.E16-copy.jpg" /> <img width="1920" height="1279" width_o="1920" height_o="1279" data-src="https://freight.cargo.site/t/original/i/09cf4942e6f836286376b5058372ee92c7d2870f3c626de5f1142bac0fd9ed71/LYRS_006-2copy-copy.jpg" data-mid="124429492" border="0" src="https://freight.cargo.site/w/1000/i/09cf4942e6f836286376b5058372ee92c7d2870f3c626de5f1142bac0fd9ed71/LYRS_006-2copy-copy.jpg" /> Below is a small selection of posters submitted by designers around around the world. To see more head to our Instagram -&gt; <img width="338" height="478" width_o="338" height_o="478" data-src="https://freight.cargo.site/t/original/i/31bfd9a83495f27041ad877880d4d43d6f005f9193275d21ebe1c3dd49a8f16e/Screenshot-2021-10-10-at-21.10.52.png" data-mid="121216838" border="0" src="https://freight.cargo.site/w/338/i/31bfd9a83495f27041ad877880d4d43d6f005f9193275d21ebe1c3dd49a8f16e/Screenshot-2021-10-10-at-21.10.52.png" /> <img width="757" height="757" width_o="757" height_o="757" data-src="https://freight.cargo.site/t/original/i/3b220ffae55d994162dbc4964d914f1b150ebbaa8cd5d4be5547eeb63f57eab4/Screenshot-2021-10-10-at-21.03.26.png" data-mid="121216868" border="0" src="https://freight.cargo.site/w/757/i/3b220ffae55d994162dbc4964d914f1b150ebbaa8cd5d4be5547eeb63f57eab4/Screenshot-2021-10-10-at-21.03.26.png" /> <img width="455" height="760" width_o="455" height_o="760" 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data-src="https://freight.cargo.site/t/original/i/e6eadc0c0a3a501d4583160300a6878506b74ce11aa056efe9148c0b85af7628/Screenshot-2021-10-10-at-21.09.48.png" data-mid="121216847" border="0" src="https://freight.cargo.site/w/406/i/e6eadc0c0a3a501d4583160300a6878506b74ce11aa056efe9148c0b85af7628/Screenshot-2021-10-10-at-21.09.48.png" /> <img width="404" height="574" width_o="404" height_o="574" data-src="https://freight.cargo.site/t/original/i/9fd1f55d96e76f9f0cb1b20eabdd0b4632d9caaf31b41963ffc833385e733a71/Screenshot-2021-10-10-at-21.09.52.png" data-mid="121216846" border="0" src="https://freight.cargo.site/w/404/i/9fd1f55d96e76f9f0cb1b20eabdd0b4632d9caaf31b41963ffc833385e733a71/Screenshot-2021-10-10-at-21.09.52.png" /> <img width="368" height="524" width_o="368" height_o="524" data-src="https://freight.cargo.site/t/original/i/83c6505ec159d6e3a8618798b6586bf58d6364ad1a7ad7041b98afbfd81ac0c4/Screenshot-2021-10-10-at-21.10.10.png" data-mid="121216843" border="0" 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data-src="https://freight.cargo.site/t/original/i/9b32187d5cb0e3a489e2c79b8f9e826328f3c9e72e95f6e2bb722ce549faca40/Screenshot-2021-10-10-at-21.11.03.png" data-mid="121216835" border="0" src="https://freight.cargo.site/w/305/i/9b32187d5cb0e3a489e2c79b8f9e826328f3c9e72e95f6e2bb722ce549faca40/Screenshot-2021-10-10-at-21.11.03.png" /> <img width="4501" height="4500" width_o="4501" height_o="4500" data-src="https://freight.cargo.site/t/original/i/8aea350a0502b39d0eed36b445df65d9e740fed8780022ca009bfa989605c266/signs-of-chage-05.png" data-mid="124429376" border="0" data-scale="12" src="https://freight.cargo.site/w/1000/i/8aea350a0502b39d0eed36b445df65d9e740fed8780022ca009bfa989605c266/signs-of-chage-05.png" /> https://harryhobbs.co.uk/Volleyball-World-Championships-Vid-Open Sun, 26 Sep 2021 11:39:27 +0000 Harry Hobbs https://harryhobbs.co.uk/Volleyball-World-Championships-Vid-Open https://harryhobbs.co.uk/Volleyball-World-Championships-Main-Content Sun, 03 Oct 2021 13:09:22 +0000 Harry Hobbs https://harryhobbs.co.uk/Volleyball-World-Championships-Main-Content Volleyball World Championships 2022 BRAND IDENTITY—EVENT DESIGN—ART DIRECTION —CAMPAIGN 2021In a new era of volleyball where the fan experience is being reimagined by the consumer-facing body that is Volleyball World, we have been tasked with the visual style of their upcoming major event. The Volleyball World Championships 2022 is on the way and it promises to be an electrifying experience for all those who witness it. Based in three separate countries, Russia, Poland, and The Netherlands, national spirit and talent energizes our visuals creating the electric energy throughout our visuals.The event begins next year but the content is already being created by&nbsp; Volleyball World and their huge fanbase. More to come in the next year. Created by Ogilvy Social.Lab with help from BeSweet <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fea79a00279e77a0dc8647f2e9a9b72142b9826d8edbb8197b9a2505fc4ea3c5/Underground_Horizontal.png" data-mid="120573284" border="0" src="https://freight.cargo.site/w/1000/i/fea79a00279e77a0dc8647f2e9a9b72142b9826d8edbb8197b9a2505fc4ea3c5/Underground_Horizontal.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9ae5b1a26b1bf34511afb4889058febd535139af2df973ab2f9306a974751eb0/Russia-KV.png" data-mid="120993362" border="0" src="https://freight.cargo.site/w/1000/i/9ae5b1a26b1bf34511afb4889058febd535139af2df973ab2f9306a974751eb0/Russia-KV.png" /> RUSSIA 2022In Russia, the men's event will be held. Spanning 15 cities across the nation, the nation will be covered in our electric blue and visuals. <img width="800" height="520" width_o="800" height_o="520" data-src="https://freight.cargo.site/t/original/i/b66b629f644c6d4ddf430b934336fd153bccce7015bc24af07bfe28d6c9902c0/GettyImages-1235606592.png" data-mid="121012265" border="0" src="https://freight.cargo.site/w/800/i/b66b629f644c6d4ddf430b934336fd153bccce7015bc24af07bfe28d6c9902c0/GettyImages-1235606592.png" /> <img width="478" height="850" width_o="478" height_o="850" data-src="https://freight.cargo.site/t/original/i/1ba716a2063b8a0a8f7fd493354189c3d32a189477bbb7701596162eb631d9a2/240778306_133967248938433_582891615330215592_n.gif" data-mid="121014332" border="0" src="https://freight.cargo.site/w/478/i/1ba716a2063b8a0a8f7fd493354189c3d32a189477bbb7701596162eb631d9a2/240778306_133967248938433_582891615330215592_n.gif" /> <img width="544" height="755" width_o="544" height_o="755" data-src="https://freight.cargo.site/t/original/i/e334e215ab7c0b513a5b74ecfb0f58bc928cc408df32d2fadb0d73a969453f80/IMG_0040.png" data-mid="121090031" border="0" src="https://freight.cargo.site/w/544/i/e334e215ab7c0b513a5b74ecfb0f58bc928cc408df32d2fadb0d73a969453f80/IMG_0040.png" /> <img width="500" height="312" width_o="500" height_o="312" data-src="https://freight.cargo.site/t/original/i/1a30aea466b5e5b21b7bcd0b5e0cb4d6e5ea0168cb3b0b23d5d646bd3f86b3af/GettyImages-1235606394.png" data-mid="121012267" border="0" src="https://freight.cargo.site/w/500/i/1a30aea466b5e5b21b7bcd0b5e0cb4d6e5ea0168cb3b0b23d5d646bd3f86b3af/GettyImages-1235606394.png" /> <img width="551" height="878" width_o="551" height_o="878" data-src="https://freight.cargo.site/t/original/i/51dcd881f62c57a600932a7702601f3b1b1caee75c30a61eb820e067c4d93d27/IMG_0041.png" data-mid="121090030" border="0" src="https://freight.cargo.site/w/551/i/51dcd881f62c57a600932a7702601f3b1b1caee75c30a61eb820e067c4d93d27/IMG_0041.png" /> <img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/72341a3bf11215cd43c2f0accbb51b27a62f78dba63574679865a8cecab5e76b/T_2.gif" data-mid="121091719" border="0" src="https://freight.cargo.site/w/700/i/72341a3bf11215cd43c2f0accbb51b27a62f78dba63574679865a8cecab5e76b/T_2.gif" /> <img width="572" height="692" width_o="572" height_o="692" data-src="https://freight.cargo.site/t/original/i/5f236e8c97f59a7c790141322ff355459b19b0f3e1e29fc821e84f155e434c6f/IMG_0042.png" data-mid="121090029" border="0" src="https://freight.cargo.site/w/572/i/5f236e8c97f59a7c790141322ff355459b19b0f3e1e29fc821e84f155e434c6f/IMG_0042.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/dc47738531a24d8d31efaa8819795d0668f06367c0953254fd704cf84d8afd06/vwnc3gjr8izjdpnokwbr.jpg" data-mid="121092236" border="0" src="https://freight.cargo.site/w/1000/i/dc47738531a24d8d31efaa8819795d0668f06367c0953254fd704cf84d8afd06/vwnc3gjr8izjdpnokwbr.jpg" /> <img width="1000" height="562" width_o="1000" height_o="562" data-src="https://freight.cargo.site/t/original/i/ed6f16bc108b1c371641717a873ea4ade71a85d8645cb6edebe675d5e0c42bd8/202030021.png" data-mid="121012266" border="0" src="https://freight.cargo.site/w/1000/i/ed6f16bc108b1c371641717a873ea4ade71a85d8645cb6edebe675d5e0c42bd8/202030021.png" /> <img width="1920" height="1295" width_o="1920" height_o="1295" data-src="https://freight.cargo.site/t/original/i/eb18646d6df0a67fe2c934f4681e79f41158b35d7f02260bc1ed24a7c9624b64/aaa1.png" data-mid="121012992" border="0" src="https://freight.cargo.site/w/1000/i/eb18646d6df0a67fe2c934f4681e79f41158b35d7f02260bc1ed24a7c9624b64/aaa1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/de7c1b39a0fb67b3a0bf758b554f816ab5ec657598aedb4f89838d741331d6d6/NlCity.png" data-mid="121089058" border="0" src="https://freight.cargo.site/w/1000/i/de7c1b39a0fb67b3a0bf758b554f816ab5ec657598aedb4f89838d741331d6d6/NlCity.png" /> NETHERLANDS/POLAND 2022The Netherlands and Poland will host the Women's event, with the first qualifiers in Poland and the main event in the Netherlands. These nations will be covered in their national colors, Electric Orange and Red. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c5bf4a2549356144939208dfcc5ec592c2fbe503bd4938c75d5c19f19433536e/NLOOH.png" data-mid="121089057" border="0" src="https://freight.cargo.site/w/1000/i/c5bf4a2549356144939208dfcc5ec592c2fbe503bd4938c75d5c19f19433536e/NLOOH.png" /> <img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/f2a9de00bb6255f2dcd8495485f9f925e2b83cf5dc7740e2fe8c12788fa13288/T_1.gif" data-mid="121091720" border="0" src="https://freight.cargo.site/w/700/i/f2a9de00bb6255f2dcd8495485f9f925e2b83cf5dc7740e2fe8c12788fa13288/T_1.gif" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/521dba4024f5a8f9714724afb40cdfb6b97cca1ac9cf830c1b173416fe17b1b4/poster1.png" data-mid="121151826" border="0" src="https://freight.cargo.site/w/1000/i/521dba4024f5a8f9714724afb40cdfb6b97cca1ac9cf830c1b173416fe17b1b4/poster1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4a470591cf048d3cf11b1be3a7c46c14335a8555827e4c1268d32d0a14739df5/c7uwsscelzk5h2japyo8.png" data-mid="121089459" border="0" src="https://freight.cargo.site/w/1000/i/4a470591cf048d3cf11b1be3a7c46c14335a8555827e4c1268d32d0a14739df5/c7uwsscelzk5h2japyo8.png" /> https://harryhobbs.co.uk/Amsteldok-Vid-Open Sat, 11 Sep 2021 22:49:13 +0000 Harry Hobbs https://harryhobbs.co.uk/Amsteldok-Vid-Open https://harryhobbs.co.uk/Amsteldok-Main-Content Thu, 25 Nov 2021 20:04:50 +0000 Harry Hobbs https://harryhobbs.co.uk/Amsteldok-Main-Content Amsteldok BRANDING—TYPOGRAPHY 2018—2020Amsteldok is new home of the leading communication services, WPP. Not only did the identity need to capture the creative DNA of all 15 of WPP’s Dutch agencies and their sum total of 1500 employees, it also needed to establish the campus as an important new landmark in the city of Amsterdam. The end result was a total brand identity immersed into every aspect of the campus – from logotype, iconography, wayfinding and tone to custom furniture, interactive installations and statement walls. This project has been shortlisted and awarded by organisations such as Brand Impact Awards, Clio, Transform Awards, Eurobest, Cannes &amp; D&amp;AD Created by Superunion <img width="228" height="260" width_o="228" height_o="260" data-src="https://freight.cargo.site/t/original/i/eca752003fff93b14f8cc16e33b423db0cdbd1ce4a3eea86f340b719fea4e251/clio.png" data-mid="125662792" border="0" src="https://freight.cargo.site/w/228/i/eca752003fff93b14f8cc16e33b423db0cdbd1ce4a3eea86f340b719fea4e251/clio.png" /> <img width="136" height="97" width_o="136" height_o="97" data-src="https://freight.cargo.site/t/original/i/1b514650abe1b68fa72afbe24af13a045879bee531e471d07c731ce7107b7ab6/transform-01.png" data-mid="125662777" border="0" src="https://freight.cargo.site/w/136/i/1b514650abe1b68fa72afbe24af13a045879bee531e471d07c731ce7107b7ab6/transform-01.png" /> <img width="252" height="276" width_o="252" height_o="276" data-src="https://freight.cargo.site/t/original/i/716aeaf486499d4f6586f6e64968e077783a9b2988d55fdd30ec6fbd76f505e5/wpped.png" data-mid="125662740" border="0" src="https://freight.cargo.site/w/252/i/716aeaf486499d4f6586f6e64968e077783a9b2988d55fdd30ec6fbd76f505e5/wpped.png" /> <img width="141" height="147" width_o="141" height_o="147" data-src="https://freight.cargo.site/t/original/i/d5d6572277c414740cb7bef65d40cdab649a21a4881338ff26a2d6c40351d21b/award_wooden_pencil-01.png" data-mid="125662147" border="0" src="https://freight.cargo.site/w/141/i/d5d6572277c414740cb7bef65d40cdab649a21a4881338ff26a2d6c40351d21b/award_wooden_pencil-01.png" /> <img width="252" height="276" width_o="252" height_o="276" data-src="https://freight.cargo.site/t/original/i/716aeaf486499d4f6586f6e64968e077783a9b2988d55fdd30ec6fbd76f505e5/wpped.png" data-mid="125662740" border="0" src="https://freight.cargo.site/w/252/i/716aeaf486499d4f6586f6e64968e077783a9b2988d55fdd30ec6fbd76f505e5/wpped.png" /> <img width="141" height="147" width_o="141" height_o="147" data-src="https://freight.cargo.site/t/original/i/d5d6572277c414740cb7bef65d40cdab649a21a4881338ff26a2d6c40351d21b/award_wooden_pencil-01.png" data-mid="125662147" border="0" src="https://freight.cargo.site/w/141/i/d5d6572277c414740cb7bef65d40cdab649a21a4881338ff26a2d6c40351d21b/award_wooden_pencil-01.png" /> <img width="141" height="147" width_o="141" height_o="147" data-src="https://freight.cargo.site/t/original/i/d5d6572277c414740cb7bef65d40cdab649a21a4881338ff26a2d6c40351d21b/award_wooden_pencil-01.png" data-mid="125662147" border="0" src="https://freight.cargo.site/w/141/i/d5d6572277c414740cb7bef65d40cdab649a21a4881338ff26a2d6c40351d21b/award_wooden_pencil-01.png" /> <img width="241" height="89" width_o="241" height_o="89" data-src="https://freight.cargo.site/t/original/i/1243a40e6004e2f0dad13b885748bbeacdab887611cb6eecc42ef024222d5585/euro-01.png" data-mid="125662512" border="0" src="https://freight.cargo.site/w/241/i/1243a40e6004e2f0dad13b885748bbeacdab887611cb6eecc42ef024222d5585/euro-01.png" /> COLLABORATIONMonotype ︎︎︎Acrylicize ︎︎︎AWARDEDADCN ︎︎︎European Design Awards ︎︎︎Transform Awards ︎︎︎Communication Arts ︎︎︎ Eurobest ︎︎︎Clio ︎︎︎ Brand Impact Awards ︎︎︎D&amp;AD ︎︎︎SHORTLISTEDOne Show ︎︎︎Cannes ︎︎︎FEATURESBrand New&nbsp; ︎︎︎Monotype ︎︎︎LINKSAmsteldok opening press release ︎ A Identity forged on dutch spirit and historic reference. Our brand typeface is heavily inspired by traditional Amsterdam style typography, found primarily in the neighbourhood around the campus. This typeface was modernised and crafted to breathe with variable capabilities. <img width="3808" height="2120" width_o="3808" height_o="2120" data-src="https://freight.cargo.site/t/original/i/ac3860453e7f37dcf9a42554e3b2ff9efd7bdb5cfb20248d5f65a1ea5366a3f8/Screenshot-2021-11-05-at-11.54.38.png" data-mid="125663898" border="0" src="https://freight.cargo.site/w/1000/i/ac3860453e7f37dcf9a42554e3b2ff9efd7bdb5cfb20248d5f65a1ea5366a3f8/Screenshot-2021-11-05-at-11.54.38.png" /> <img width="3222" height="2338" width_o="3222" height_o="2338" data-src="https://freight.cargo.site/t/original/i/ee7cd44bab5c7379db153857200980ade876911c361a64936d06a378b9562a52/Screenshot-2021-11-25-at-21.44.24.png" data-mid="125663904" border="0" src="https://freight.cargo.site/w/1000/i/ee7cd44bab5c7379db153857200980ade876911c361a64936d06a378b9562a52/Screenshot-2021-11-25-at-21.44.24.png" /> <img width="2780" height="2068" width_o="2780" height_o="2068" data-src="https://freight.cargo.site/t/original/i/c31c4d8ac6d03a5eaea7aed6fa1eaad75de066be0d39b3c8fb0bdda294ca7a41/Screenshot-2021-11-05-at-11.56.45.png" data-mid="125663901" border="0" src="https://freight.cargo.site/w/1000/i/c31c4d8ac6d03a5eaea7aed6fa1eaad75de066be0d39b3c8fb0bdda294ca7a41/Screenshot-2021-11-05-at-11.56.45.png" /> <img width="1864" height="586" width_o="1864" height_o="586" data-src="https://freight.cargo.site/t/original/i/b461a61a695d7a19ec1749181e361872e3d25560884c9d6d84287be245e4a673/Screenshot-2021-11-25-at-21.44.37.png" data-mid="125663902" border="0" src="https://freight.cargo.site/w/1000/i/b461a61a695d7a19ec1749181e361872e3d25560884c9d6d84287be245e4a673/Screenshot-2021-11-25-at-21.44.37.png" /> <img width="3286" height="2020" width_o="3286" height_o="2020" data-src="https://freight.cargo.site/t/original/i/805d0373f85d3d76a04be69a1038f73e6d940a8630a5f98ad242c89eb02ef805/Screenshot-2021-11-05-at-11.56.50.png" data-mid="125663899" border="0" src="https://freight.cargo.site/w/1000/i/805d0373f85d3d76a04be69a1038f73e6d940a8630a5f98ad242c89eb02ef805/Screenshot-2021-11-05-at-11.56.50.png" /> <img width="1098" height="1080" width_o="1098" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a314860591f0907c01e978876c541b5896299fac9031641dbb5dc56f1f47cf2b/3dLogo1.jpg" data-mid="125666155" border="0" src="https://freight.cargo.site/w/1000/i/a314860591f0907c01e978876c541b5896299fac9031641dbb5dc56f1f47cf2b/3dLogo1.jpg" /> <img width="1920" height="1020" width_o="1920" height_o="1020" data-src="https://freight.cargo.site/t/original/i/2134f70cf307d1218581a70df290c9ec021028f3ed3a3159b029c9f096a64763/3dLogo3.jpg" data-mid="125666782" border="0" src="https://freight.cargo.site/w/1000/i/2134f70cf307d1218581a70df290c9ec021028f3ed3a3159b029c9f096a64763/3dLogo3.jpg" /> <img width="1186" height="816" width_o="1186" height_o="816" data-src="https://freight.cargo.site/t/original/i/fc87ab7e1f092f1e801f2d1cb8508803ce56faaca1b7702d1c0325707c9193d7/3dLogo2.jpg" data-mid="125666436" border="0" src="https://freight.cargo.site/w/1000/i/fc87ab7e1f092f1e801f2d1cb8508803ce56faaca1b7702d1c0325707c9193d7/3dLogo2.jpg" /> Our logo doesn't only breathe in the 2D world but also in 3D. <img width="1356" height="1080" width_o="1356" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8d04fc097ee22315a5c72f926213d109acbd7c649d5169e74f70f044cad11bf4/Embed_Type_1.jpg" data-mid="125667495" border="0" src="https://freight.cargo.site/w/1000/i/8d04fc097ee22315a5c72f926213d109acbd7c649d5169e74f70f044cad11bf4/Embed_Type_1.jpg" /> <img width="1080" height="1107" width_o="1080" height_o="1107" data-src="https://freight.cargo.site/t/original/i/9df12fafb03878116800cd746edea13655ccc0b5305485431c4153558e8357cf/Embed_Type_3.jpg" data-mid="125667558" border="0" src="https://freight.cargo.site/w/1000/i/9df12fafb03878116800cd746edea13655ccc0b5305485431c4153558e8357cf/Embed_Type_3.jpg" /> <img width="1080" height="1031" width_o="1080" height_o="1031" data-src="https://freight.cargo.site/t/original/i/d3e437648157a0ff968af3581c5195b3305fa39f77d72a20a564b373a4c6f517/Embed_Type_2.jpg" data-mid="125667478" border="0" src="https://freight.cargo.site/w/1000/i/d3e437648157a0ff968af3581c5195b3305fa39f77d72a20a564b373a4c6f517/Embed_Type_2.jpg" /> Integration of the typography is implemented throughout the campus. <img width="1312" height="1920" width_o="1312" height_o="1920" data-src="https://freight.cargo.site/t/original/i/4abe3b2484f00343f5d8848706b2432af820aa0512cb595e6cc10da0b9d8185d/wayfinding_1.jpg" data-mid="125667893" border="0" src="https://freight.cargo.site/w/1000/i/4abe3b2484f00343f5d8848706b2432af820aa0512cb595e6cc10da0b9d8185d/wayfinding_1.jpg" /> <img width="1920" height="995" width_o="1920" height_o="995" data-src="https://freight.cargo.site/t/original/i/50e9a66cdc0eaec9cc8e0618ad0d3373b77457fc6a213308dfcb2595a4afe72e/wayfinding_2.jpg" data-mid="125667895" border="0" src="https://freight.cargo.site/w/1000/i/50e9a66cdc0eaec9cc8e0618ad0d3373b77457fc6a213308dfcb2595a4afe72e/wayfinding_2.jpg" /> <img width="1920" height="822" width_o="1920" height_o="822" data-src="https://freight.cargo.site/t/original/i/e9c062355e51a6a6ab3a0607eb5d666d8b853c1366c49e9698bf4c2b48e95304/wayfinding_3.jpg" data-mid="125667894" border="0" src="https://freight.cargo.site/w/1000/i/e9c062355e51a6a6ab3a0607eb5d666d8b853c1366c49e9698bf4c2b48e95304/wayfinding_3.jpg" /> The wayfinding is built on a breathing grid system and embodies our brand making it vibrant and identifiable throughout the building. &nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/380b7db331912e80248e86d3ebc53c449cab1193381c8dff37945dbb083c9c99/I_MK00620_Hr-copy-copy.jpg" data-mid="125661913" border="0" src="https://freight.cargo.site/w/1000/i/380b7db331912e80248e86d3ebc53c449cab1193381c8dff37945dbb083c9c99/I_MK00620_Hr-copy-copy.jpg" /> <img width="1920" height="1079" width_o="1920" height_o="1079" data-src="https://freight.cargo.site/t/original/i/6110043694c4f99a4c899231f7b98635fa1be121d3a9f6c3c2bc132c30a2812c/IMG_5459e.png" data-mid="125661912" border="0" src="https://freight.cargo.site/w/1000/i/6110043694c4f99a4c899231f7b98635fa1be121d3a9f6c3c2bc132c30a2812c/IMG_5459e.png" /> https://harryhobbs.co.uk/Volleyball-World-Vid-Open Sat, 11 Sep 2021 12:23:42 +0000 Harry Hobbs https://harryhobbs.co.uk/Volleyball-World-Vid-Open https://harryhobbs.co.uk/Volleyball-World-Main-Content Wed, 27 Oct 2021 17:45:53 +0000 Harry Hobbs https://harryhobbs.co.uk/Volleyball-World-Main-Content Volleyball&nbsp; World BRAND IDENTITY—DESIGN—ART DIRECTION—CAMPAIGN2021Volleyball is a sport like no other. We bring people together, cheer for all &amp; enjoy team play. Our mindset is to act as one. We treat men and women equal, and welcome everyone who wants to join our family. Our events and matches are celebrations of the best of the game, where fans get as sweaty as the athletes. It’s our togetherness mindset, and the electrifying experience, that makes us unique. Introducing Volleyball World, the fan facing side of the FIVB. A new company, set up to enlarge the sport and increase viewership whilst maintaining the core values of the sport. We were challenged with pairing this new postioioning with a vibrant new visual style to modernise the asperations of the sport hilighting it allongside competing top level sports globally.Everything from the updated logo, to the vibrant new colour pallete was recreated to enhance the new vision of the brand. Since crafting these guidelines we have been working to test and enhance them while creating live and engaging activations with the brand. Created by Ogilvy Social.Lab with help from BlazeType <img width="5857" height="2717" width_o="5857" height_o="2717" data-src="https://freight.cargo.site/t/original/i/b41511acff6c0d2d4be422b866733db2882b4943e005e56cd159d43ba651c4b0/V-Form-inner-01.png" data-mid="122980628" border="0" src="https://freight.cargo.site/w/1000/i/b41511acff6c0d2d4be422b866733db2882b4943e005e56cd159d43ba651c4b0/V-Form-inner-01.png" /> A flexible, integratabel design sytem.The V-Form is crafted directly from the curves of our logo and morphs to each layout and size. Representing the emitting energy of the dynamic sport, the V-Form is an important part of our design language. &nbsp;With an expressive new typeface. Together with the Blaze Type in Lyon, we created an expressive new typeface, inspired by the distortions the volleyball makes when impacted, captured in slow motion while the action unrolls. <img src="https://freight.cargo.site/t/original/i/2e462bfa40390e7c3791c48d58ffbacbd64b68eb8f880655d648c2d1b9e3f749/19.gif" width="1200" height="600" style="width: 1123.27px; height: 561.635px;"> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/aadabfefa209fabb95de43ba614cc3b513721467f1443279552bf5e4aa1e0135/TypePosters.jpg" data-mid="123205442" border="0" src="https://freight.cargo.site/w/1000/i/aadabfefa209fabb95de43ba614cc3b513721467f1443279552bf5e4aa1e0135/TypePosters.jpg" /> &nbsp;A social ecosystem with energetic flexibility at its core.Our toolkit of core design elements is only the starting point of the social vision. Allowing these elements to be played with and explored in the social realm allows for the brand to stay flexible and adaptable. <img width="1920" height="1300" width_o="1920" height_o="1300" data-src="https://freight.cargo.site/t/original/i/1d08069af4a14798e6ce3f117320a57d127df9c37491dcd203d6d1229264f98f/social-01-01.png" data-mid="123221012" border="0" src="https://freight.cargo.site/w/1000/i/1d08069af4a14798e6ce3f117320a57d127df9c37491dcd203d6d1229264f98f/social-01-01.png" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/464bb4377f2d75593bfbf2958065531a9a8825be91b06fd94d45dcb13ee7389c/Case-sections-01.png" data-mid="122855279" border="0" src="https://freight.cargo.site/w/1000/i/464bb4377f2d75593bfbf2958065531a9a8825be91b06fd94d45dcb13ee7389c/Case-sections-01.png" /> The brand touches all key touch-points from hero key visuals and&nbsp; down to all levels of merchandise. <img width="1620" height="1080" width_o="1620" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3e6f6ce1ea9236b1da8694b772c54136d6bbe9c85cedf75ae41d83029279f201/LdYRS_042_2048x-copy-2-copy-3.jpg" data-mid="124430850" border="0" src="https://freight.cargo.site/w/1000/i/3e6f6ce1ea9236b1da8694b772c54136d6bbe9c85cedf75ae41d83029279f201/LdYRS_042_2048x-copy-2-copy-3.jpg" /> <img width="1620" height="1080" width_o="1620" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc5516bcaa0ff3b83f2cdaed9ed6891b1a246b454b8eb1aabb0fcdd26f603041/LYRS_042_2048x-copy-2-2.jpg" data-mid="124430851" border="0" src="https://freight.cargo.site/w/1000/i/bc5516bcaa0ff3b83f2cdaed9ed6891b1a246b454b8eb1aabb0fcdd26f603041/LYRS_042_2048x-copy-2-2.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d3256c52b37ecc98ccd046ad31fd4c976a391f8f5ef2f136cbd37be68d1eb7a0/LYRS_075_1728x-copy-2-2.jpg" data-mid="124430853" border="0" src="https://freight.cargo.site/w/1000/i/d3256c52b37ecc98ccd046ad31fd4c976a391f8f5ef2f136cbd37be68d1eb7a0/LYRS_075_1728x-copy-2-2.jpg" /> <img width="1620" height="1080" width_o="1620" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0abb369aa99a2be14193227388fe4a93302b599874c7d6c234047977cc0ad16f/buckup-bridge-copy.jpg" data-mid="124430852" border="0" src="https://freight.cargo.site/w/1000/i/0abb369aa99a2be14193227388fe4a93302b599874c7d6c234047977cc0ad16f/buckup-bridge-copy.jpg" /> <img width="3987" height="1657" width_o="3987" height_o="1657" data-src="https://freight.cargo.site/t/original/i/0a894c43e75fb38784bd4e5f2370f05e2ff5aca1d6f059d9852abe9dd716e5e4/Ball_Mockup.jpg" data-mid="122855276" border="0" src="https://freight.cargo.site/w/1000/i/0a894c43e75fb38784bd4e5f2370f05e2ff5aca1d6f059d9852abe9dd716e5e4/Ball_Mockup.jpg" /> https://harryhobbs.co.uk/Asics-Vid-Open Sat, 11 Sep 2021 12:15:25 +0000 Harry Hobbs https://harryhobbs.co.uk/Asics-Vid-Open https://harryhobbs.co.uk/Asics-Main-Content Wed, 25 Aug 2021 18:50:03 +0000 Harry Hobbs https://harryhobbs.co.uk/Asics-Main-Content ASICS MetaSeries ADVERTISING—DESIGN—ART DIRECTION2019-2020For the Tokyo Summer Olympics, ASICS tasked us to create a new and exciting visual identity and campaign for their latest global product range launch which conveys their heritage, reinforces their brand beliefs and showcases their innovation in sports footwear and apparel. Although the event wats postponed the launch of the products still proceeded. We created the visual identity and frameworks of the campaign to be rolled out internationally by ASICS’ local market leaders.Created by Ogilvy Social.Lab <img width="2324" height="1308" width_o="2324" height_o="1308" data-src="https://freight.cargo.site/t/original/i/facce286f997b62209d3d16e3e1af7174c8dee0a82326d716dedc7c46e93a6a1/Screenshot-2020-06-26-at-09.02.04.png" data-mid="117866108" border="0" src="https://freight.cargo.site/w/1000/i/facce286f997b62209d3d16e3e1af7174c8dee0a82326d716dedc7c46e93a6a1/Screenshot-2020-06-26-at-09.02.04.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/10d4c6abc42758c49f414788b3c5babb44435e3e5edcba1a9c2da715ecd178f0/Frame_1_1920x1080-1.jpg" data-mid="117536717" border="0" src="https://freight.cargo.site/w/1000/i/10d4c6abc42758c49f414788b3c5babb44435e3e5edcba1a9c2da715ecd178f0/Frame_1_1920x1080-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/792ca2192c1fac92e7eb6053d37d7125e5b10f916d9f2353d3e052066a84e52c/ASICS_METARACER_Tech.png" data-mid="117536905" border="0" src="https://freight.cargo.site/w/1000/i/792ca2192c1fac92e7eb6053d37d7125e5b10f916d9f2353d3e052066a84e52c/ASICS_METARACER_Tech.png" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/fe4bb6f2199edc7583423d3556be6a05adb98cb93e580beed1fabe12ede6b99a/Asics-Case-New-12-1.jpg" data-mid="117536916" border="0" src="https://freight.cargo.site/w/1000/i/fe4bb6f2199edc7583423d3556be6a05adb98cb93e580beed1fabe12ede6b99a/Asics-Case-New-12-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6e338b20dec60766493b4c2ca25ea07312e95d18047cd3b668314de30dbc0125/ASICS_METARise_Tech.png" data-mid="117536906" border="0" src="https://freight.cargo.site/w/1000/i/6e338b20dec60766493b4c2ca25ea07312e95d18047cd3b668314de30dbc0125/ASICS_METARise_Tech.png" /> <img width="1928" height="1085" width_o="1928" height_o="1085" data-src="https://freight.cargo.site/t/original/i/f8369d6fcd78f46f0b7435daaefb604de666e9a98dc1cad05f0b21fa15f363e7/Asics-Case-New-11-1.jpg" data-mid="117536915" border="0" src="https://freight.cargo.site/w/1000/i/f8369d6fcd78f46f0b7435daaefb604de666e9a98dc1cad05f0b21fa15f363e7/Asics-Case-New-11-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0f55ff1254c13baa6e7c1579a502f5c282c22546fe863e9054519fc20ff43d8b/ASICS_METASprint_Tech.jpg" data-mid="117536907" border="0" src="https://freight.cargo.site/w/1000/i/0f55ff1254c13baa6e7c1579a502f5c282c22546fe863e9054519fc20ff43d8b/ASICS_METASprint_Tech.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b43196094aaaf2db050e5bfcd6216385902ab3871f864b572bf3dc78e9e13a62/ASICS_METARise_Tech_overall.jpg" data-mid="117537275" border="0" src="https://freight.cargo.site/w/1000/i/b43196094aaaf2db050e5bfcd6216385902ab3871f864b572bf3dc78e9e13a62/ASICS_METARise_Tech_overall.jpg" /> <img width="1921" height="966" width_o="1921" height_o="966" data-src="https://freight.cargo.site/t/original/i/9051658bf1a835105b82f6c717c42ed62e2c32bbd9e5aa48b8b68b745b0389b1/Asics-Case-New-13-1.jpg" data-mid="117537039" border="0" src="https://freight.cargo.site/w/1000/i/9051658bf1a835105b82f6c717c42ed62e2c32bbd9e5aa48b8b68b745b0389b1/Asics-Case-New-13-1.jpg" />