BRAND IDENTITY—DESIGN—ART DIRECTION
Introducing Volleyball World, the fan facing side of the FIVB. A new company, set up to enlarge the sport and increase viewership whilst maintaining the core values of the sport. We were challenged with pairing this new postioioning with a vibrant new visual style to modernise the asperations of the sport hilighting it allongside competing top level sports globally.
Everything from the updated logo, to the vibrant new colour pallete was recreated to enhance the new vision of the brand. Wince crafting these guidelines we have been working to test and enhance them.
Created by Ogilvy Social.Lab with help from BlazeType