Safer Seas For All
Fake life jackets cause deaths to refugees and the amount of plastic waste floating in the Mediterranean has risen to dangerous levels. This is a campaign for Evian in aid of UNICEF to make lightweight, affordable and ecologically friendly life jackets to save lives and the environment.
Customers are directed to up-cycle their bottles instead of binning them, giving UNICEF the chance to use these buoyant bottles to make life jackets.
The jackets are light weight and cost efficient, saving NGO’s thousands of pounds whilst reducing Evian’s impact on the environment.
w/ James John Nuthall