Beach Pro Tour
By Volleyball World
A brand new competition is being launched by Volleyball World, combining beach volleyball with an entertainment platform that brings together music, food and the beach lifestyle out of which the sport was grown.
The Volleyball World Beach Pro Tour travels across the globe, following the sun, showcasing the best of beach volleyball at vibrant events in stunning locations and iconic cities while blurring the lines between a sporting event and a festival atmosphere.
We were tasked with creating a bold new style for the newest beach volleyball event. Every element has been crafted for the beach whilst being directly inspired by the beach, from the colour palette to the animated logo.
The tour is split into three levels, Elite16, Challenger and Futures. each level has a strong connection to the brand but contains its own unique colour and pattern inspired by the beach itself.
Created at Ogilvy Social.Lab