ASICS MetaSeries


For the Tokyo Summer Olympics, ASICS tasked us to create a new and exciting visual identity and campaign for their latest global product range launch which conveys their heritage, reinforces their brand beliefs and showcases their innovation in sports footwear and apparel.

Although the event wats postponed the launch of the products still proceeded. We created the visual identity and frameworks of the campaign to be rolled out internationally by ASICS’ local market leaders.

Created by Ogilvy Social.Lab

-> ForPeople

© Harry Hobbs 2023