AMSTELDOK


BRANDING—TYPOGRAPHY 
2018—2020

Amsteldok is new home of the leading communication services, WPP. Not only did the identity need to capture the creative DNA of all 15 of WPP’s Dutch agencies and their sum total of 1500 employees, it also needed to establish the campus as an important new landmark in the city of Amsterdam. The end result was a total brand identity immersed into every aspect of the campus – from logotype, iconography, wayfinding and tone to custom furniture, interactive installations and statement walls.

Created by VBAT

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