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Amsteldok Applications


Publication—Typography
2018—Ongoing

Amsteldok is new home of the leading communication services, WPP. Not only did the identity need to capture the creative DNA of all 15 of WPP’s Dutch agencies and their sum total of 1500 employees, it also needed to establish the campus as an important new landmark in the city of Amsterdam. The end result was a total brand identity immersed into every aspect of the campus – from logotype, iconography, wayfinding and tone to custom furniture, interactive installations and statement walls. 

Created by VBAT

AMSTELDOK WELCOME BOOKLET





Welcome publication that harnesses the brand created for the building by VBAT in a colourful and passionate publication, giving you all that you need to know about the building and its new neighbourhood.













WAYFINDING DESIGN


Way-finding has been created to feel as-if it is truly a part of the building. It harnesses the same breathing grid that was created by the logo.









EXHIBITION DESIGN


We set up a exhibition of all of the work that he had created for the brand at the launch of the new building.






GENERAL APPLICATIONS









Interactive variable logo developed by Fontsmith and VBAT










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